Our story

As fashion settles into a routine of trends and fads in a cyclical manner, we take a step back to examine and reflect. As our ability to uncover and piece together the past improves, we become more exposed to niche moments in fashion history, whether it’s a short-lived defunct Japanese brand or an obscure underground European movement. In a time where old subcultures are appropriated into new lifestyles that mix and match, it’s important to maintain distinction and discipline to have focus, preventing things from losing meaning by having too much meaning.